Dynamic Pricing: How casinos are adapting Uber's Surge Pricing

 

Although we’re most familiar with Uber’s surge pricing, dynamic pricing actually has a long history across retail, transportation, hospitality, professional sports, and other industries. In this presentation, Rob will lead a discussion of dynamic pricing, focusing on how casinos are embracing model this to optimize real-time pricing for slot machines, and how the concept might be applied to other industries.

About the Speaker

Rob Daniels has been working in predictive analytics for 13 years, the majority of which has been in the Gaming Industry. Rob has worked for both public and private casinos, and has had consulting engagements in Macau. He has been with the Insight team for 1 year, doing a lot of work in Text and Video Analytics.